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Reasons Behind Whiteboard Videos’ Popularity Nowadays, businesses all over the globe are discovering the power of whiteboard animation to help create stronger brand awareness and sales. With video images being more favored against the written word with the greater use of computers, tablets and smartphones, whiteboard animation videos have become the popular choice for getting viewers to understand a product or service better. Here are the specific advantages offered by whiteboard videos: Visuals are more compelling as communication tools.
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Drawings have been around since the Paleolithic generations. These first tries by homo sapiens to connect with others eventually developed into pictograms, ideograms, and finally actual writing. The association between making visual images and narrating a story has always been an intuitive and powerful way to distribute information, and it is more solid than ever in today’s digital era.
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On-the-spot creation is impressive. Whiteboard animation relies on drawn images to build characters and environments, adding life to images as the viewer looks on. Every new line comes with a new and complete idea, keeping your viewers eager to watch and discover what is coming next. The core of the message is delivered effectively and quickly at that. The narrative experience has never been as persuasive as it is at present. With whiteboard animation, viewers can quickly put themselves into your story using attention-grabbing drawings and simple voiceovers that well express the essentials of your message. Viewers like content that is easy to understand. With their almost childlike draw, whiteboard animation is very useful for educating your potential clients, helping them understand your subject without difficulty. Simple videos are remembered in more detail and for longer. When good concepts and ideas are combined with attractive drawings, you have a winning formula for making consumers recall what they’ve heard and seen in your video. This is the kind of processing that makes information enter people’s long-term instead of their short-term memory, which is just what you need if you want to educate not only your prospective clients but your existing ones as well. Videos let your viewers connect with you on an emotional level. According to a study conducted by psychologists, people’s intentions and attitudes can change the moment they are immersed in a story. In short, when your viewers relate with a good story, that story will begin to have an impact on what they allow themselves to believe, which is what all businesses would like to achieve when they build their video marketing strategies. Whiteboard animation is cheap and easy to make. A simplified method of conveying a story and message without distracting viewers with confusing or convoluted characters and settings, whiteboard explainer videos are also insanely cheap, and this gives small businesses the opportunity to use them while expanding their enterprises to their full potential.