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Google Penguin’s Newest Update and What You Need to Know

First and foremost, what actually is Google Penguin? Google Penguin is a codename for an algorithm that is developed by Google’s webmasters that enforces Google’s Webmaster Guidelines and punishes the websites that don’t comply. By decreasing the search engine ranking of the websites that violate Google’s guidelines, Google Penguin effectively punishes the aforementioned violators. Websites are punished when they deliberately manipulate search engine indexes in order to make their website’s search engine ranking go up, this is known as black-hat SEO techniques. The rank of a webpage artificially and illegally increases through the use of link schemes, or the increase of the links that are pointing to a page.

In simpler terms, the Google Penguin algorithm works as a filter for sites that spam Google’s search results. Google already has a spam system checker in employ, but it needs Google Penguin as sometimes the former isn’t able to detect some methods in use. Google Penguin is run periodically, enabling it to catch sites that are spammy, and penalizes these sites until they improve themselves by the penguin filter is run again.

Google Penguin being around for 2 years since its initial release in 2012, periodically releases update, and there have been 7 updates all in all, although the latest one has been released after a 2 year wait. The latest Google Penguin is named Penguin 7, or otherwise known as Penguin 4.0, and was released recently, namely September 23, 2016, including major updates in its wake.

Google Penguin 4.0, being the latest release now includes the feature of being completely real time, gaining a far significant improvement from its previous versions. Google Penguin, unlike its previous versions now run constantly, in comparison to previous counterparts running on a periodical basis. Google Penguin 4.0 is now able to capture, free as well as recapture any site caught violating Google’s spam algorithm and guidelines. The changes that are implemented by Google Penguin are now visibly faster than before and will take effect shortly after they have visited a site. Google Penguin 4.0 is now closer to its goal, and that is to catch websites that use spam link and black hat SEO methods as quickly as possible and also to keep the ranking of low quality sites relatively low.

So with Google Penguin’s latest update, you have to improve your site and use fair and tested techniques in order for your site to rank well in their search engines. Moreover, you have to routinely check up your website’s content by auditing it constantly, and perform necessary and consistent cleanups on your website.

Featured post: A Brief History of Updates