Google Penguin Update: The Most Helpful Information
Penguin is now running in real time due to the update made. All countries and languages were able to get the Penguin update at the same time. All websites are able to feel the same impact wherever they are. Everyone will have the same rules.
Due to Penguin being real time now, this allows the page’s rankings to constantly change every time there is an update about a page’s information as well as pages that are linked to it. There is a clearer and faster impact, positive or negative, that results from your actions.
A real time algorithm allows you to remedy your actions and recover a penalty faster. You can quickly see an improvement once your webmaster removes harmful links, in the event that your site gets penalized. After your site pages will get inspected, you can then see the improvement.
Instead of being a separate thing, Penguin is now an important part of the system’s algorithm. Constantly checking on your backlink profile is essential.
There is now a main focus on the specific toxic pages rather than the entire website. These are like micro penalties and are more difficult to monitor. This is why it is important to do an audit of essential subdomains and certain pages in your website regularly.
You wouldn’t be informed that your site has already been penalized, and so you can only use indirect signs such as a dip in organic traffic and declined positions of keywords.
There can be both good and bad consequences with this update because it allows you to see the results of your actions faster. There is a faster recovery process, but also the penalization process. In order to prevent unexpected drops in rankings, you can do a lot of things.
It is important to track your positions in the search engine results page. You can put regular email alerts in order to keep updated on the position changes. Aside from monitor keywords used in the homepage ranking, you should also monitor those keywords used for essential units. Compare the ranking of your keywords and also do an investigation on which ones have gone down in ranking or position.
It is important to have a backlink profile that is functioning properly and also one that is clean. On a regular basis, you should check lost and new backlinks, take a look at their level of quality, as well as handle those backlinks that are suspicious.
You can perform a thorough checkup of your backlinks for your entire website. It is important to also do these backlink audits for the vital subdomains and parts of your website. Depending on the language version of your site, you can conduct separate audits for each one of them. The Penguin update is beneficial since it allows you to perform experiments but still maintain a reduced cost of error.
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