What Is Google Penguin?
Google Penguin is the given codename for update in Google’s algorithm that was first announced on April 24, 2012. This update is focused to decrease search engine rankings of the websites that have violated Webmaster Guidelines set by Google by making use of now declared black hat SEO techniques, which involved in increasing the website’s ranking artificially by manipulating the links pointing to the page. Typically, these tactics are described as link schemes.
As what estimated by Google, the Penguin will likely affect 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and a bigger percentage of it is highly spammed languages. Google unveiled another update on Penguin on 25th of May 2012, which is called as Penguin 1.1. This update was known to impact less than 1/10 of a percent of the English searches.
To penalize websites that make use of manipulative techniques in an effort to achieve higher ranking on search results is the guiding principle for the said update. Pre-Penguin websites are frequently using negative link building techniques in an effort to get traffic and rank high. It’s meant that content was key and those that have excellent content will be recognized while those with spammy or little content would be penalized and receive no benefits or ranking as soon as the Penguin was introduced.
Allegedly, there are a handful of websites that have lost their search rankings on Google for using the specific keywords throughout the Penguin as well as Panda rollouts. Google has specifically mentioned that doorway pages which are created to only attract search engine traffic contradicts webmaster guidelines.
In January of the same year, the Top Heavy Update or also known as Page Layout Algorithm Update was released, which is targeting websites with either too little content or too many advertisements above the fold.
Around .3 percent of queries were affected on the release on Penguin 3 on October 5, 2012. Penguin 4 or known as Penguin 2.0 was introduced to the public on 22nd of May, 2013 and affected 2.3 percent of queries while the Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. Rumors has it that Google could have released Penguin 3.0 on 18th of October 2014 which was confirmed later on by Google’s Pierre Farr that the new update comes without signals added.
Google has announced that Google Penguin is part of the core algorithm as of September 23, 2016. The update will be in real time or simply say, websites are being evaluated in real time and it will decrease or increase in rankings in real time as well.
So, if you are running a website, make sure that you follow Google’s guidelines to ensure high rankings.
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