Many years ago, when people needed to buy something, they would immediately go to the store to find it. Now, they do it online. The problem begins when you’re a business with the wrong website design, making it easy for your rivals to get ahead of you.
The following are tips to help make your web design more competitive:
> Use the right analytics tools and be aware of numbers.
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If you can measure it, you can improve it. Google Analytics takes care of the measuring, but you have to use them correctly. At the least, using Google Analytics right means you need to customize it to the specific needs and requirements of your business. Some of the most important metrics you should know are visit-to-lead conversion rate, revenue by traffic source, total leads, visits inside service area, and leads by traffic source.
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> Use a CMS and publish premium content.
Creating a robust website using plain HTML can be daunting and time-consuming. That’s just the reason the CMS – Content Management System – is around today. And that’s what it’s for- to help you manage your website’s content. A CMS allows you to build as well as maintain a large website way more easily than any other option lets you. But certainly, a CMS will not work by itself. You have to invest in superior quality content – the part you can never bargain with.
> Know when to follow the leaders’ footsteps and when to carve your own path.
Good web design entails knowing when to the industry leaders and when to be unique. Don’t experiment with your phone number’s position on your website, for instance. This is a very bad mistake. Majority of successful websites have their contact information on the top-right corner, which is where consumers expect it to be. Putting your phone number elsewhere can lower your lead conversion rates and frustrate your customers and would-be customers. These things have places where they belong and don’t belong, and you need to know where those are.
> Make sure your site loads fast and is accessible across all devices.
Note that your competitors are but one click away; it’s easy to lose that business over a website that loads too slow. Test your website and correct your score if necessary.
> Personalize your website and place third-party endorsements.
People want to see that you’re a company of nice and helpful individuals, not just a cold and insensitive online store. One way to make that possible is avoiding third-person POV when writing your content, especially your About page. Finally, add some third-party endorsements in the form of reviews or testimonials, along with trust-building symbols such as the BBB logo.