Google Penguin 4.0 Update-What Is It All About?
Finally, the wait is over, because the new Google Penguin 4.0 update is now available.
What is penguin?
The first penguin update was first launched in the year 2012 and in the month of April. Penguin was made to get websites that are spamming the search results. Especially those websites that are using scheme links to manipulate the rankings in search results. Penguin basically removes inorganic links. Before these links were devalued and may need to be replaced so it can be recovered in the search rankings. It takes time to recover this link. That is why it was really good that there was a penguin update.
Penguin 4.0 is the newest and the last penguin update.
Below are the features of the Penguin 4.0:
All of the websites all over the world will experience the same impact of penguin 4.0, because they were released in all of the countries all over the world at the same time.
The new penguin 4.0 is now real time. This just means that every time google updates the rankings of every page changes and even its information. So any kind of action on the website can easily and quickly be noticed even if it is positive or negative.
Because the new penguin 4.0 update is now real time you can easily and quickly recover from the Google penalty. You will quickly see results, if you improve and remove the harmful links on your website and when google is done recrawling your website.
The new penguin is not a filter but is a part of the core algorithm of Google. This is the reason why it is the last update. That is why you will only need to monitor the backline profile of your site.
The new Penguin 4.0 update is more granular. This just means that the algorithm is more focused on certain pages that has bad and toxic links instead of looking at the whole website. This is why you must regularly check the pages of your website.
Here are the things that you can do in order for you not to get penalized:
You should closely check your position in SERPs. You need to have email alerts so you can always be informed in case your position changes. You should track the keywords that is used for your ranking, but other subdivision keywords.
Make sure that your backlink profile is clean and healthy. Check new and old backlinks on a regular basis. You need to audit the backlink of your website. Because the penguin 4.0 update is much more granular.
Cited reference: additional hints