Google Penguin 4.0 and Search Engine Rankings
Google has recently announced the changes in their algorithm through the introduction of Google Penguin 4.0. Google has placed Penguin in its core ranking algorithm. Any changes done on your website will be reflected or refreshed in real time so you will see the affected pages after it has been reindexed.
Penguin has become granular which means that if there is possible spam in your site then its rankings will be affected; it no longer depends on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.
What are the effects of these changes to SEO specialists and website owners?
There are other indications that your website has been penalized aside from losing traffic significantly. Here are some of these observations.
There are suggestions that if you look at keyword rankings, then it can indicate a penalty, aside from traffic drops.
Another indicator is a decrease in sales, conversions and click-through rate.
Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.
If your website has been greatly impacted by the algorithm, Google will not send you any message informing you of what’s happened to your site’s performance. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
If you notice that your internal pages are starting to rank higher than your optimized pages then it is time to check if your website has been penalized. It is bad when wrong pages rank in search results. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. Customers that end up in wrong pages will not stay on the site but leave it as soon as possible.
Another indicator that your site has been penalized is if your website does not appear on the top Google SERP even if you used your own brand terms.
If you find your website under penalty you need to develop a recovery plan.
With this Google update what it aims to do is to improve the search experience of its users. The use of black hat SEO techniques should now be avoided by SEO specialists and website owners.
Below are some benefits that Penguin 4.0 gives to SEO.
Now with the new update, it will be faster for SEO specialists to restore ranking and traffic issues.
While before it data was periodically refreshed, but with Penguin 4.0 data is refreshed in real time. Actions will be assessed in real time so if you remove links, then refreshing It will show that results of that action.
with Penguin 4.0 everything is a win-win situation. IF SEO specialists and website owners use white hat SEO techniques then they will be rewarded accordingly. For searchers, the SERP would be more useful.
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