New Guidelines for SERP Rankings
Google Penguin is a word used to refer to updates aimed at decreasing search engine ranking of websites that violate Google’s webmaster guidelines. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. In other words, doorway pages or web pages that are created only to send its visitors to a different page by repeating unrelated phrases to manipulate the relevance or prominence of resources are penalized.
Penguin 4 however was released for all countries and languages at the same time. What this means is that wherever your location is, you website will be subjected to these guidelines. This has not changed, but unlike before Penguin 4 is real-time now. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. It will then be faster for you to notice how your positive or negative actions affects your search engine rankings in the results pages. After being penalized that your webmaster does a great job in its improvement and the removal of harmful links, this real-time algorithm will help you recover from the penalty faster.
And, unlike the previous updates, this version has made Google algorithm become part of its core algorithm and is no longer a separate filter.
In other words, this algorithms focused not on the toxic links on specific pages rather than on whole websites.
The bad side of this is that it affects the work of an SEO specialist since this micro-penalties are more difficult to track that means it is now essential to audit all important subdomains and specific pages of your website on a regular basis.
There will also be no notification that will be given if your website is penalized. If you notice a sharp drop in your organic traffic or decline positions in some or all of your keywords, including branded ones, then this is an indirect indication or sign that you website is penalized.
But on the other hand, because the updated algorithm allows you to see the results of your actions quickly, the recovery process becomes faster.
You position in the SERPs should be constantly monitored, in other words. If there are changes in your rankings, it will benefit you to keep informed by setting up regular email alerts.
It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. So now it is very important to audit backlnks for each important subdomain and subdivision of your website. If your website has different language version, then it is essential that each of these versions are audited.